What is Behavior Design?

Behavior Design is a new approach to understanding human behavior and how to design for behavior change.

My research team at Stanford coined this phrase — “Behavior Design” — in 2010 while we were creating the Behavior Wizard project and 15 guides about behavior change.

Today, after years of more innovation, Behavior Design now offers you a comprehensive set of models and methods. The purpose of Behavior Design is to empower you to create solutions that help people become happier and healthier.

Behavior Design is new and unique.

Today, the only way to learn Behavior Design is to enroll in my courses at Stanford or to join me at a training event, such as those below.

Behavior Design Models, Methods, and Maxims

For the first time ever, I explain the core components from Behavior Design in depth for a global audience in my new book, Tiny Habits.

Even better, this book explains my innovations in Behavior Design.

Order now and get my free habit-building toolkit right away: tinyhabits.com/book​

These graphics details the core content you’ll find covered in the book.

Behavior Design Boot Camp

About once a month I run a Behavior Design Boot Camp where I teach in-depth about my models and methods in Behavior Design.

It’s an experience people describe as pivotal and transformative — a game-changer. When you complete Boot Camp, you’re ready to apply what you’ve learned immediately. You will have insights and skills to solve significant problems we face today in health, financial wellness, civic engagement, and learning.

See more about upcoming Boot Camps: Apply now for Boot Camp

Check out what graduates of Boot Camp report: Read what people say